Unlike brand marketing which is a long-lasting strategy, brand activation takes place once, and it has to be engaging and creative.Īs you might expect, a brand activation doesn’t need to rely only on one type of marketing. You can introduce a new product or service with brand activations, show your rebranding, or simply gain more brand awareness. Brand activation is just a part - albeit significant - of the whole brand marketing strategy. In contrast, brand marketing focuses on maintaining a great image of your brand and engaging with customers regularly. While it might seem like it is the same with brand marketing, brand activation means making your brand go from one stage to another in the sales cycles. How to measure the effectiveness of a brand activationĮxamples of successful brand activation campaignsīrand activation means creating an event or campaign to promote your brand to customers and generate brand awareness, lasting customer loyalty, and increasing sales. Tips and tricks for a successful brand activationīrand activation solution for FMCG brands This guide will talk about why a brand activation strategy is essential, how it can be implemented, and different brand activation strategies that can help you. If customers don’t spot your products or your brand, you have no chance of getting your products off the shelf and into the shopping carts. It’s why brands need to develop better campaigns, attract shoppers, and make sure that they at least generate trials among them. They either buy a product from a brand they love (brand loyalty) or because it’s cheap. In shops full of brands and products, how can new brands (or brands that rebranded themselves) catch the attention of shoppers? Customers are usually inundated with options. While some just end up being fluff, brand activation is an essential strategy for retailers worldwide. There are hundreds of buzzwords in both marketing and retail.
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